OOTB #11 | The AutoStore Story with Jakob Hatteland from AutoStore/Hatteland Group

Show notes

In this episode of "Out of the Box," join Margherita and Jakob Hatteland, co-founder and initial investor of AutoStore, as they delve into the remarkable origin and evolution of one of Norway's most innovative logistics companies. They uncover a key intuition from the inventor of AutoStore, Ingvar Hognaland: great improvements in warehouse storage efficiency are possible to achieve by "removing air" — a metaphor for maximizing space efficiency in warehousing solutions. Discover the journey from Jakob's early days selling electronic components to creating a pioneering automated storage system that drastically reduces space and increases efficiency. Tune in to learn about the blend of necessity and ingenuity that drives technological advancements in logistics.

Disclaimer: The opinions expressed by the hosts are personal opinions and not representative of the position of their employers on the discussed topics.